With the arrival of digital era and unfolding of modern technologies, marketing online have become a primary requirement.
People are looking for all kinds of information online hence digital marketing today is the best way to reach out to your targeted customers.
One of the most powerful fact is that you can reach to a wider audience at a lesser cost.
The cost in comparison to billboards would be just 10% of the overall investment you make in offline marketing.
Today as per the research, 32% of small businesses invest in social media. 25% are investing in online marketing and 17% are investing in search engine optimization (SEO).
The biggest advantage is higher Return on investment (ROI).
SEO, Social media marketing and Email marketing are methods which have a high conversion rate as they are able to generate a quick and effective communication channel.
While there is increase in use of smartphones, the reach of the viewers have increased tremendously. Technically your business is never close and stays online 24*7, 365 days.
Thanks to the technology it has made it very easy for the marketers to track and monitor results online.