SEO have become an integral part of online marketing. SEO stands for search engine optimization. As the name suggests, this technique plays an important role in determining the position of your website and the visibility of your brand or product in search results of a search engine. The most popular search engine is undoubtedly Google, but having visibility in other search engines like Bing, Yahoo, ASK and so is equally important. But how SEO can help you reach and connect to your prospective customer is to be understood and implemented. Your website if not made as per SEO guidelines can end up into no visibility and low ranking. Like every other search engine, Google also have a list of guidelines that are to be followed so that your website is ranked high and shown to your prospective customer base when any business keywords are searched by them.
Here are 5 quick tips that can help your business get that visibility in search engine results :

Set-up a Google My Business page for your business: This will help your customers know where you operate from and will ultimately lead to building up of trust and credibility. So next time when your business is searched, Google will ensure that your Google business page is shown in top links of search results. You can also proceed to plot your office location on Google map which will establish your presence on maps as well. This will make it easy for the customers to find you and visit you in case of any requirements.

Set-up and use Google Analytics: This is one such powerful tool that will enable you to understand the kind of traffic which is visiting your website. It is important as this will enable you to work on your marketing strategies and ensure that all your marketing activities end up with high ROI. It will show several details like a number of visitors, visitor’s location, keywords searched, traffic via the organic or paid listing and more importantly the pages which are visited the most. With this crucial data, you can plan the next steps and work accordingly.

Working on quality content: Google and other search engines, Love the quality and unique content. Duplicate or irrelevant content can affect your website ranking, impose penalties and may lead to a lower ranking. The first thing that you need is to get well-written quality content for all your website pages. The content should be keywords rich and should not be bombarded with just keywords. It should be helpful and relevant to visitors. Only then it will get your those brownie points and which will ultimately lead to good improved ranking. The content should be engaging for the visitors, this will ensure lower bounce rates and higher clicks. Include statistics, charts, graphs, and infographics. This will engage the visitor even better.  Further adding a blog will help your website get the content strength.

Submit Sitemap & robots.txt files: A sitemap is like a plan for Google crawler. It includes the list of pages your website is having along with the exact path or link to it. So the crawler can easily index all your pages in Google listing and start showing them to the relevant users who are searching for something related to the content you have. An accurate Sitemap leads to an accurate listing. So you need to ensure that the Sitemap is generated and submitted in the right way. A robots.txt is the file is another file that helps the crawler understand what and how to crawl. Say suppose if you do not wish the crawler to list a directory which is confidential, so you can define and declare that in your robots.txt file. Similarly, you can block several other unwanted crawlers from fetching your content. Remember, Always allow Google crawler to fetch the pages and content.

Use Google Keywords Tool: This tool will help you understand the search volume of your business keywords. You can then implement those keywords in your content and achieve a good ranking. Remember, not to stuff the content with keywords, rather focus more on how your content can have accurate keywords.

If you are still finding it difficult, we are here to help you. Our expert digital marketing team will do the work for you. We take pride in being one of the best digital marketing company in Mumbai, India. Our experts are Google certified and have several years of experience. Call us and get a FREE website analysis and quote from our end.
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